Online Game: Shanda's Story of Success Strategy Report Summary

China online bouncy industry has seen another(prenominal) dramatic growth in 2003. According to the US- based look for house International selective information Corp (IDC), the online plot of ground industrys actual sales grew by 45.8% from 0.91 ace zillion one special K jillion one thousand one thousand thousand RMB in 2002 to 1.32 billion RMB (US$159 cardinal) in 2003. The centre population of net users in China has benefited 78 million in 2003 and 13.8 million of them, i.e. 18% of entire meshwork population, be paying a fee for playing online impales. The entireness market value of online gage industry was projected to reach 8 billion in year 2006. At the time, Chinese internet population whitethorn reach 1.41 billion, while online spirited population may be 42 million. In accompaniment to the industrys rosy future, todays major players atomic number 18 enjoying a superior real(a) cash flow, 2 million RMB per day, with a 50% mesh margin. Lured by the unpar each(prenominal)eled profitability and astonishing growth potential, more(prenominal) and more investors rushed into the industry. The mo of online game operators has reached 103 and more than one hundred fifty online games are currently chthonian operation. Founded in 1999 and released its first online game Legend in late 2001, Shanda has remained as Chinas online game market attracter in 2003. Now carrying 8 online games, Shanda is holding a rife 31.1% market share, which is almost in two ways of that of its close together(predicate) follower.

As of end May, 2003, Shanda has total 140 million registered users on its online game weapons weapons platform with all released games. And the number of coincident users exceeded 850 thousand, crossways 22 provinces, all everyplace 40 major cities and over 500 clusters of servers (over 5000 servers), as comfortably as over 350 thousand end outlets. (Quoted from Shandas website) Shandas success rat be attributed to following factors: 1)         Its E-Sale system, an e-commerce platform enabled the companys direct... If you want to get a full essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.