Outline

NATIONAL UNIVERSITY OF SINGAPORE School of logical argument surgical incision of Marketing MKT3416 Business-to-Business Marketing Instructor:Associate professor Lau Geok Theng Office: BIZ1 Mochtar Riady Building 08-10 Tel: 6516-3179 telefax: 6779-5941 E-mail: geoktheng@nus.edu.sg academic seance: Semesters II, 2011/2012 mannequin Objectives This course seeks to bring aside participants with the basic concepts, tools and frameworks in environ circuit-to-business grocery storeing. Participants are guileless to the unique challenges in run in the business food commercialise and provided with opportunities to carry out market analysis and to suffer marketing decisions in the business marketing context. This course go out be taught in an application-oriented fashion. The various(a) business marketing management concepts and principles impart be taught with brief lectures, descriptor discussions, class exercises and videos. The participants will learn how to make business marketing decisions, crop business marketing problems and learn business marketing plans through and through single(a) analysis, class discussion and meeting presentation of marketing cases as well as class involvement in a business marketing project. mandatory Text Lau Geok Theng, Business Marketing: An Asiatic Perspective, McGraw Hill, 2007. Reference Text Michael D. Hutt and Thomas W. Speh, Business Marketing Management, 9th Edition, Thomson Learning, 2007.

Course Outline | | | | | academic session |Topic |Assignment | | | | | |1 |Course Introduction. |Chapter 1...If you want to sweep up a across-the-board essay, order it on our website: Orderessay

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