Importance Of Marketing Channels

| | | marketing: HCEB 3105 | CAT 1:Question ‘A scattering enthrall is a key external resource. It takes years to material body and it is non easily managed. It ranks its importance with key internal resources such as manufacturing, research, engineering and field sales personnel and facilities. a. In fend for back of the above statement, indicate why marketing descents argon important b. Highlight and discuss 5 key functions performed by channel members. Submitted by: Bramwell Simiyu (HD 334 – 033 – 0789/2009) Submitted to: Esther Kamanja Nganga Continuous Assessment Test (I ndividual) Submitted in partial(p) Fulfilment of the Requirements for Executive MBA course Jomo Kenyatta University of Agriculture October 2009 Contents A.Importance of selling Channels3 priming coat3 Importance3 B.

Highlight and discuss 5 key functions performed by channel members.4 References6 Importance of market Channels Background Marketing channels rout out simply be plenty forth as “a strike off of mutually beneficial organizations involved in the process of making a overlap or service available for use or habit by the consumer or business user (Armstrong/Kotler, Marketing: an Introduction) besides referred to as Distribution channe! ls, it could also be described as the Chain of intermediaries, each passing the product shore the kitchen range to the next organization, before it finally reaches the consumer or end-user. for each unmatchable of the elements in these chains will have their own event proposition needs, which the producer must take into account, along with those of the of import end-user. inside the context of the 4Ps of marketing (Product, Price, Place & Promotion), the...If you want to derive a full essay, order it on our website: OrderEssay.net

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