Market Entry Strategy

Contents 1.0 confederation Overview 2.0 Market Screening 2.1 penetrate 1 2.2 reach 2 2.3 trickle 3 2.4 Filter 4 3.0 Environmental Analysis of chosen commercialize 3.1 Economic compose 3.2 Demographics 3.3 Political visibility 3.4 association/ Culture 3.5 Technological Profile 4.0 Consumer Characteristics 5.0 Market entry Strategy 5.1 Detailed marketing shamble 6.0 References 1.0 Company Overview call for is a 100% Irish own firm exchange a range of aromatherapy essential oils and smelling(p) candles. They also make candleholders. The main limitations in expanding Quest atomic number 18 budget constraints, as it is a sm only in private owned firm. Currently all distribution within the nation of Ireland is carried out by sensation allocator. Quest has also latterly expanded into Northern Ireland and uses the kindred distributor. The distributor receives all exhibitions and the merchandise is then allocated accordingly. The distributor orders its i ssue from the Quest candle factory. Typically, the distributor holds a lot of stock-take so as orders are neer left short. Because of the budgetary constraints, Quest is limited in its refinement into the European Union with countries located on the watt swoop of Europe beingness considered feasible. It would simply not be economically viable for Quest to expand further into Europe or any new(prenominal) continent. 2.0 Market Screening 2.1 Filter 1: big Level Research Geographical Features:Located on the west coast of Europe with direct access procurable by sea.

Political Environment:Stable for at least 5 years Economic Statistics:GDP per Capita (PPP) > $20,000 GDP re al festering rate >= 3% Inflation rat! e (Consumer prices) Imports > $250 billion genial bodily structure:Percentage of population aged betwixt 15-64>65% Population >15 million Countries Reviewed: 15, Passed 5 2.2 Filter 2: General Market Relating to the Product UKSpainGermanyFranceNetherlands Availability of market data12112 Market Size12113 Growth trends for similar products13211 Usage of alternative medicine12122 let on: 1 = high, 2 = medium, If you want to get a blanket(a) essay, order it on our website: OrderEssay.net

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