Consumer attitudes towards the future and some purchase patterns

INTRODUCTION Consumer demeanor occurs over a period of time. It is as a great deal experiences in consumption - in the past as the current situation and beliefs what is likely to happen-in the prox-which key appear a bearing on present conduct (Bergaada, 1990;Hirschman, 1987). at that place is little writings regarding consumers mental attitudes towards the rising and the way in which these shape their present secure behaviour. And the objectives of this case were: -To carry out an exploratory analysis and a prefatory assessment of consumer attitudes towards the future (CATF) -To test whether a stronger or weaker attitude, or an optimistic / bearish feeling, towards the future permits the discovery of differences in consumers purchase patterns. LITERATURE refresh Research lines in attitude towards the future (ATF) An attitude is a predisposition learnt in order to respond favorably or unfavourably towards something (Holbrook, 1978); it is shaped by direct ex periences or acquired information. just ATF is hardly situational and refers rather to the faith versus the lack of confidence or certainty versus worry that the subject experiences when thinking some the future.

thither are two different basic approaches References in books that develop the concept of ATF from a consumer behaviour viewpoint adopt not been found, although two collateral research lines exist: future orientation (FO) and consumers expectations. FO is regarded as a primary motivation of human behaviour (Levine, 1998; Nuttin, 1985), although it is a dimension of a wider concept: orientation towards time (OT). OT has been defined as a psychological perception of time and h ow, accordingly, people extend their activ! ities and way of thinking. From the standpoint of the second research linethe economical lineit is considered that rather than an ATF there exists an expectation, which defines the degree of optimism/worry of the consumer in the economic system. The psychosocial research line...If you want to get a blanket(a) essay, order it on our website: OrderEssay.net

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