Mini Case

TTY Biopharm was funded in June 22, 1960 as a traditional pharmaceutical sequestrate to focusing on manu spotlighturing and moveing generic medicine. Due to the intense arguing from both local and international big-name pharmaceutical order, wrong company positioning, and inappropriate production and marketing strategy, TTY Biopharm was nearly impoverish in 2005 when Jung-Chin Lin became the new CEO of this company. One day in 2006, Jung-Chin Lin is posing in his office and reading all the diachronic and occurrent reports from both department in order to go on a way for TTY to survive from the nearly-bankruptcy billet. By analyzing all the reports and the current fountain of pharmaceutical industry in chinaware, Jung-Chin believes that the small tax revenue enhancement raised from the original business fashion model is not permissible for TTY to either get out of its present difficult situation or operate in the future. Thus, a transformation of TTYs busines s model is necessary, said by Jung-Chin Lin. In order to choose an appropriate business model, Jung-Chin Lin is also considering terce other problems. First, product specialization or product diversification. Second, investing in R&D or not. Third, take infirmary or traditional drug stores as the target buyer.

outgrowth Specialization or Product Diversification When Jung-Chin Lin accepts the job bear as a CEO of a local pharmaceutic company, the head start thing he has to face is a pathetic fact of the pharmaceutical industry in Taiwan Given that at that place are so galore(postnominal) pharmaceutical companies in Taiwan, no(prenominal) of them is big enough to compete with international pharmaceutical companies.! In other words, local companies are antipathetical to invest in R&D because they believe that whatever they get from R&D would never be mend than products developed by international pharmaceutical companies. Thus, local companies lean to manufacture and sell generic medicines, a business model that is also utilize into TTY Biopharm....If you want to get a full-of-the-moon essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay